Discover Ozu: Japan’s ‘Little Kyoto’
Introduction:
Ozu, often referred to as Japan’s ‘Little Kyoto,’ offers a unique blend of historical charm and sustainable tourism. Nestled in the mountains of western Shikoku, this ancient town has transformed itself into a vibrant destination, preserving its rich heritage while embracing modern sustainability practices in (Ozu Japan Little Kyoto).
Arrival in Ozu
My journey to Ozu began through a narrow mountain pass in Shikoku, the smallest of Japan‘s four main islands. As I descended into the Hiji River basin, the sight of Ozu Castle, a 14th-century timber fortress, greeted me. The town, nestled along the riverbank, exuded an enchanting aura, especially with a gentle mist rising from the river and swirling around the snow-dusted mountains.
A Transformation Story in Ozu Japan Little Kyoto
My first visit to Ozu in 2018 was brief, with the town appearing somewhat neglected. Many old buildings were abandoned, and the streets were quiet. However, my recent trip in February 2024 revealed a remarkable transformation. The once-deserted streets were now bustling with life. The plaza in front of Ozu Machi-no-Eki Asamoya, a tourist information center and local crafts emporium, was lively with local families and visitors mingling.
Exploring the Revitalized Old Town
As I made my way to my hotel, I passed elegant samurai residences with large gardens, one of which housed Shun, a restaurant serving Ozu’s specialty dish, imotaki. The opposite side of the street featured merchants’ establishments, now home to cafes, bars, and a local history museum.
Historical Significance of Ozu Japan Little Kyoto
Ozu’s historical appeal dates back to its time as the capital of the old Iyo feudal domain (1617-1868). The town’s merchants once thrived on the production and trade of wax, silk, paper, and timber. However, like many river towns, Ozu faced economic decline over the past century, leading to decaying heritage sites and residents moving to major cities.
Sustainable Tourism Initiative
In 2019, Ozu launched an ambitious plan to revitalize its economy through sustainable tourism. The town worked swiftly to conserve and convert its heritage structures into attractive accommodations and new businesses. This initiative aimed to restore Ozu as the cultural heart of the region and attract both tourists and residents.
Seasons in Ozu: What to Do
Spring: Wander the cherry blossom-filled paths around Ozu Castle. Summer: Take a boat ride on the Hiji River to watch traditional ukai fishing with trained cormorants. Autumn: Enjoy vibrant foliage at Shirataki Park, one of Japan’s top 100 fall foliage spots. Winter: Witness the Hijikawa Arashi, a rare natural fog phenomenon that becomes a windstorm as it reaches the Seto Inland Sea.
Recognition and Awards in Ozu Japan Little Kyoto
Ozu’s efforts in sustainable tourism have been recognized internationally. In 2023, it was named one of the Top 100 Sustainable Tourism Destinations by Green Destinations. The town also won first place in the Culture and Tradition category of Green Destinations’ Story Awards for revitalizing its cultural assets.
The Nipponia Ozu Castle Town Hotel
Central to Ozu’s revitalization is the Nipponia Ozu Castle Town Hotel, a “scattered hotel” concept where the hotel’s services and rooms are spread across various historic buildings within the town. When it opened in 2020, it offered the unique experience of staying overnight in a castle. Guests can also stay in meticulously restored buildings throughout the town, integrating them into the community and preserving Ozu’s historic townscape.
A Unique Stay at Ozu Castle
Staying at Ozu Castle is an elaborate affair. Guests arrive in traditional attire, escorted by samurai retainers. They enjoy performances of traditional arts, dinner in the Koran Turret, and a night in the castle’s main tower. Breakfast is served in the exquisite Garyu Sanso teahouse, overlooking the castle’s pleasure garden.
Getting There
Ozu is accessible by regular trains and buses from Matsuyama City, an hour away. Cyclists can extend their journey along the Uchiko- Rural Cycling Course, and travelers on Shikoku’s famous Henro pilgrimage trail pass through Ozu.
Accommodations in Ozu Japan Little Kyoto
The hotel’s “rooms” are suites occupying entire houses scattered throughout the old town. These range from former mansions to homes with secluded gardens and townhouses in the bustling town center. My stay was in a two-storey terrace dwelling, once a wax worker’s home, now featuring modern amenities and a traditional wood soaking tub.
Immersive Experience
Throughout my stay, I was fully immersed in Ozu’s atmosphere. From the hotel’s reception in a 400-year-old mansion to breakfast in a former ryotei and dinner in an old mansion at the foot of the castle, every moment was a blend of history and modern comfort.
Sustainable Tourism in Practice
The hotel’s public spaces, such as restaurants and banquet rooms, are open to the public, fostering a sense of community. Diego Cosa Fernandez, sustainability coordinator at Kita Management, explained that Ozu’s sustainable tourism is about balancing the needs of residents and visitors. This practice is evident in the town’s seamless blend of restored shops and new businesses.
Local Crafts and Products in Ozu Japan Little Kyoto
Ozu’s new businesses emphasize local and regional crafts, such as Tobe ware ceramics, organic cotton towels, and silk health and beauty products. These shops are popular with both locals and tourists, contributing to the town’s economic revitalization.
Community Spirit and New Residents
Ozu’s success is attributed to the close collaboration between the city government, hotel, and community. This welcoming spirit has attracted new residents, many of whom are not returnees but people new to Ozu. They are drawn by the town’s historical significance, vibrant energy, and natural surroundings.
Exploring the Surroundings
As an avid rambler, I enjoyed exploring the winding roads leading out of the town into the surrounding hills, where ancient Buddhist temples and Shinto shrines added to the charm of Ozu.
Culinary Delights
My final evening was spent at Le Un restaurant, located at the base of the castle. Each dish in the seven-course meal was a blend of tradition and innovation, such as the tai meishi, a regional specialty with a modern twist.
Ozu’s Invitation
Ozu’s slogan, “Shiroshita no Machibito,” means “the person expected and waited for under the castle.” This embodies the town’s invitation to travelers to visit and become honorary citizens. As I strolled back to my rooms, I felt a sense of belonging, having experienced the unique blend of history, culture, and community that makes Ozu a remarkable destination.
Conclusion: Ozu Japan Little Kyoto
Ozu, Japan’s ‘Little Kyoto,’ is a testament to how sustainable tourism can revive and preserve historical towns. With its rich heritage, vibrant community, and innovative accommodations, Ozu invites travelers to experience its unique charm and become a part of its ongoing story.
