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Heat Waves in Europe: Impacts on Travel and How to Prepare

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European heat waves

Heat Waves in Europe: A Growing Concern for Travelers

Introduction

Heat waves in Europe are becoming increasingly severe, impacting both locals and tourists. As temperatures soar, many travelers are reconsidering their vacation plans. This guide explores the implications of rising temperatures for European travel, the adaptations made by the travel industry, and how tourists can prepare for and cope with extreme heat.

Rising Temperatures: A Personal Experience in European heat waves

Mary Beth Walsh, a 21-year-old from Dallas, Texas, believed she was accustomed to high temperatures. Dallas frequently experiences intense heat waves, so Walsh thought she could handle the heat anywhere. However, her visit to Athens in mid-June proved otherwise. The 98°F (37°C) heat was “unbearable” and unexpected. “I always joke that I have a high heat tolerance,” Walsh said, “but the apartment had no air conditioning, and it was too hot to explore during the day.”

The Impact of Climate Change on European Summers

Climate change is making sweltering summers in Europe a new reality. Tourists are beginning to notice and react to these changes. Interest in visiting traditionally hot Mediterranean countries dropped in 2023 amid record heatwaves and wildfires, while more temperate destinations gained popularity.

Summer tourism is vital to the economies of some southern European countries.
Summer tourism is vital to the economies of some southern European countries. 

The Travel Industry’s Adaptation

The travel industry is adapting to the new climate conditions. In Greece, for example, authorities have repeatedly warned tourists about the dangers of intense heat, especially during midday. Stefanos Sidiropoulos, who runs Greece’s largest travel agency specializing in outdoor activities, advises tourists to adapt gradually. His agency, Trekking Hellas, now offers activities during cooler times of the day, such as sunrise and sunset, or even at night with torches.

Economic Implications for Southern Europe

Tourism is a significant economic driver in many southern European countries. In Greece, tourism contributes nearly 20% of the country’s economy, amounting to approximately 38 billion euros ($41 billion). Italy, where recent heat alerts have been issued for cities like Rome, Perugia, and Palermo, also relies heavily on tourism, which accounts for 10% of its economy.

Changing Travel Preferences in European heat waves

The extreme heat is influencing travel decisions. Following Europe’s 2023 summer heat wave, which saw thousands fleeing wildfires on the Greek island of Rhodes, there was a notable increase in concern about climate change among European travelers. The European Travel Commission (ETC) reported a 7% rise in climate change concerns among travelers. This shift has led to a decline in interest in southern Mediterranean destinations and a growing preference for cooler locations like the Czech Republic, Bulgaria, and Denmark.

Mosquitoes and Disease Risk

Another consequence of climate change is the spread of disease-transmitting mosquitoes. Warmer conditions are pushing mosquito populations into new areas of Europe. The Aedes albopictus mosquito, which can spread dengue, chikungunya, and Zika viruses, is now established in several European countries, including Greece, Italy, Portugal, and Spain.

Record-Breaking Temperatures and Their Long-Term Impact

Last summer’s record-breaking temperatures were driven by a combination of human-caused climate change and the natural El Niño phenomenon. While the impact of El Niño may lessen, the long-term trend of global warming is expected to continue. “Climate change is tilting the odds in favor of more extreme events happening more frequently and becoming more severe,” said Rebecca Carter, director of climate adaptation and resilience at the World Resources Institute.

Adapting to the New Normal in European heat waves

The travel industry must consider climate adaptation. Flexible booking rules for flights and hotels could help travelers adjust their plans in response to extreme weather. Forward planning is also crucial. Tourists should map out emergency plans, including where to seek help if extreme heat coincides with power outages.

Authorities in Greece have warned visitors not to underestimate the heat.
Authorities in Greece have warned visitors not to underestimate the heat.

Conclusion: European heat waves

Heat waves in Europe are a growing concern for travelers and the travel industry alike. As temperatures rise and climate change impacts become more apparent, both tourists and the travel industry must adapt. By planning ahead and making informed decisions, travelers can still enjoy their vacations while staying safe in increasingly hot conditions.

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